Onsite SEO (search engine optimization) refers to the techniques and strategies used to optimize a website’s content, structure, and HTML code to improve its visibility and ranking in search engine results pages (SERPs). Onsite SEO involves optimizing various elements of a website, including keywords, titles, descriptions, images, and internal linking, among others. Offsite SEO, on Read more about Onsite vs Offsite SEO[…]

WordPress is a popular and versatile content management system that can be used to build a variety of websites, from simple blogs to complex e-commerce sites. We choose to use WordPress as our base platform because it allows us to customize your website with a wide range of templates and plugins that work well “out Read more about Why do we use WordPress?[…]

First… YAY! e-worc is a finalist in the 2022 Nappie Awards for Best Website Developer. I guess we should start with “What’s a Nappie”? If you’re not from around here… meaning the Mobile and Baldwin County areas of South Alabama, you may not be familiar. We have a local newspaper. It’s called the Lagniappe and Read more about Our Favorites for Nappies 2022[…]

We all avoid that guy. You know the guy at the networking event or luncheon that just can’t stop selling. He just walks up to random people and puts a business card in their hand and tells them what he sells and how he can help them solve all of their business problems. He, of Read more about Stop Selling and Start Connecting on LinkedIn[…]

I can not even tell you how many times in the last 13 years we have had to “rescue” a website from its original developer. It’s an easy situation to get into. Either you own your business or you’re the person in charge of finding someone to hire to build your website. You do a Read more about Who’s your developer?[…]

There are simple things that can be done to ensure your customer has a good experience when shopping or doing business with you. These items don’t take money or extra staff members. They take a few minutes of your time and perhaps a little bit of effort. You need to address these items before you Read more about What happened to customer service?[…]

So we just saw this article in Forbes and this paragraph is not accurate and it’s not the first time we’ve heard it so we wanted to clear this up. Let’s begin with the fake news (sorry, couldn’t help myself) paragraph… “First, monitor your bounce rate like a hawk. This number reveals how many people Read more about WTH is a bounce rate? And why does it matter?[…]

You would think that would be kind of easy. I mean, we do marketing and advertising. Communicating that to a consumer would seem to be fairly easy to do EXCEPT it isn’t. Everyone’s marketing strategy is a bit different. You have the obvious differences in business to consumer vs. business to business. Then, you have Read more about Marketing a marketing company is hard[…]

In this episode, Karen and Cadie talk with energetic web developer and marketing guru Michelle Crowe of e-worc about the professional in and outs of the branding, marketing and advertising of your company or small business. Michelle stresses the importance of starting out on the right foot, knowing your product, knowing your audience and how Read more about Make it Rain in the Marketing Game[…]

Section 508 of the Rehabilitation Act of 1973 requires that federal electronic and information technology be accessible to people with disabilities. An accessible information technology system is one that can be operated in a variety of ways and does not rely on a single sense or ability of the user. For example, a system that Read more about Is your website ADA Compliant? Should it be?[…]