You may wonder why SEO or SEM are even important. Well, first consider the exponential speed at which the internet has grown since its conception. Over the course of the past few decades the web has become a constantly present and ever-growing social backbone in our society. The amount of knowledge available at our fingertips in this modern era is truly astounding. While this is indeed an amazing feat of human ingenuity, it also makes for a chaotic chain of unorganized information. Therefore, if you have content that you want the world to see, search engine optimization and marketing are absolutely paramount to your success. This is where we come in. As experts in our field, we can help you there.
Search Engine Optimization (SEO)
SEO uses organic development practices to help rank your business higher. The primary search engine used by most consumers is still Google®. In your business, you should also consider Yahoo® and Bing® as potential sources for new customers. We build all of our sites using basic optimization practices. We also provide advanced optimization for link-building, directory submission and blog management. You should talk with one of our marketing managers about what you need to accomplish for your businesses online success.
Search Engine Marketing (SEM)
SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing. The primary tools we use for paid search are Google® Adwords and Display Advertising. First we define the keywords deemed most important for your business or industry. The team at e-worc bids on those words, on your behalf, to achieve top ranking in Google. Display advertising uses banner ads on the Google® Ad Network, the Yahoo® ad network and local media outlets to increase your brand exposure and get more people to your website.
