What is Programmatic Advertising?
Programmatic advertising refers to the automated process of buying and selling advertising space through programmatic technology platforms. This technology uses algorithms to purchase and place digital ads, based on specific targeting criteria, in real-time. Rather than using a broad-stroke approach using mass media, programmatic advertising uses the granular data on a users devices to target ads specifically to each user.
Programmatic advertising allows for automated bidding, purchasing, and placement of online ads. This results in more efficient and cost-effective advertising, as well as increased targeting accuracy and performance tracking.
Programmatic advertising is used for various types of digital advertising, including display, video, native, and mobile ads. It has become the preferred method for many advertisers, as it offers greater control and precision over their advertising campaigns, as well as faster and more efficient decision-making processes.
What is Omni-Channel Marketing.
Omni-channel marketing refers to a coordinated, seamless approach to customer engagement across multiple channels and touchpoints. The goal of omni-channel marketing is to create a consistent and integrated customer experience across all channels, regardless of whether a customer is shopping online, in-store, through a mobile device, or using any other touchpoint.
An omni-channel approach takes into account the customer’s behavior, preferences, and history across all channels and uses this information to inform and personalize the customer’s experience. This helps build stronger relationships with customers and increase customer loyalty.
Omni-channel marketing also helps businesses improve their operational efficiency by giving them a unified view of their customer data and interactions. This allows them to respond to customer inquiries and requests more quickly and effectively, no matter which channel the customer uses.
Examples of omni-channel marketing include personalized email campaigns, targeted display ads, SMS marketing, and in-app promotions. To be effective, omni-channel marketing requires a comprehensive understanding of customer behavior and the use of technology to integrate and analyze customer data from multiple sources.
How can Omni-Channel marketing help your business?
Omni-channel marketing can benefit businesses in several ways:
- Improved customer experience: By providing a consistent and integrated customer experience across all channels, businesses can build stronger relationships with their customers and increase customer loyalty.
- Increased sales: An omni-channel approach can help businesses increase sales by making it easier for customers to shop and make purchases, no matter which channel they use.
- Better customer insights: By having a unified view of customer data and interactions across all channels, businesses can gain deeper insights into their customers’ behavior and preferences, allowing them to personalize their marketing efforts and improve the customer experience.
- Increased efficiency: Omni-channel marketing helps businesses streamline their operations by reducing the need for manual data entry and other manual processes, freeing up time and resources to focus on other areas of the business.
- Increased customer engagement: By using multiple channels to reach and engage with customers, businesses can increase their chances of reaching their target audience and building a relationship with them.
Overall, omni-channel marketing can help businesses achieve better results by providing a better customer experience, increasing sales, and improving operational efficiency. However, to be effective, it requires a comprehensive understanding of customer behavior and the use of technology to integrate and analyze customer data from multiple sources.
Questions about Programmatic or Omni-Channel marketing?
Contact Us and we’ll be happy to answer your questions or help you utilize this approach to extend and expand your marketing efforts.
Standard Creative Specifications
Images / Display Ads
| 1. FILE SIZE: Max file size is 200kb |
| 2. FILE TYPE: .GIF, .JPG, or .PNG |
| 3. AD SIZES: The most popular ad sizes requested (based on inventory) are: 300×250, 728×90, 160×600, 300×50 and 320×50. |
| Other ad sizes available include: 88×31, 120×20, 120×60, 120×90, 120×160, 120×240, 120×600, 125×125, 160×90, 168×28, 180×90, 180×150, 200×90, 200×200, 216×36, 234×60, 240×400, 250×250, 250×360, 250×600, 250×800, 300×100, 300×400, 300×600, 300×850, 320×250, 320×320, 320×480, 336×280, 450×50, 468×15, 468×60, 468×250, 468×400, 468×728, 480×320, 500×500, 600×315, 640×100, 640×640, 700×500, 728×15, 768×1024, 840×400, 970×90, 970×250, 980×120, 980×240, 1024×768, 1024×1024, 1080×1920, 1200×628, 1224×340, 1250×300, 1250×600, 1280×360, 1400×400, 1920×576, 1920×1080, and 3840×1080 |
| Interstitial Display Ad Sizes: 320×480, 768×1024, 480×320, 1024×768 |
| Video Companion Ad Sizes: 300×250, 300×100, 468×60, 728×90, 300×60 |
| 4. CLICKTAGS: Clicktags should be set up in the following format: clickTag |
| • For further clarification, please visit http://www.flashclicktag.com |
| • Ads serving within an Iframe should open in a new window when clicked |
| • Example: ClickTag Actionscript Code: on (release) – {getURL (clickTAG, “_blank”); |
| • Tip: Please only implement one clicktag in each HTML5 file as our platform does not support multiple click tags within one HTML5 file. |
| 5. CREATIVE BACKGROUNDS AND BORDERS: |
| On all ads with partially black, white, or transparent backgrounds, you must add a visible border of contrasting color to the majority background color of the creative. |
CTV/OTT – Connected TV and Over the Top
| CTV ad specifications can vary depending on the publisher. The specifications listed below apply to a wide variety of publishers but may not apply to all publishers. |
| If a campaign is set to target a certain publisher, please contact us to ensure the CTV ads are formatted based on the publisher’s specifications. |
| • Audio Bitrate: 192 kbps |
| • Dimensions: Recommended 1920×1080. The minimum accepted dimension is 768×576 |
| • Duration: 15, 30, or 60 seconds |
| • File Size: Maximum 200 MB |
| • File Type: |
| — Recommended: .MP4 (h.264) |
| — Accepted: .AVI, .MOV, .MPEG, VAST 2.0 |
| • Video Bitrate: |
| — Recommended: 20 mbps or higher |
| — Accepted: 8 mbps or higher |
Video
| • Audio Bitrate: Minimum 160 kbps |
| • Dimensions: Preferred 1920×1080 or 1920×1200. The minimum accepted dimension is 768×576. |
| • Duration: 15, 30, or 60 seconds |
| • File Size: Maximum 200 MB |
| • File Type: |
| — Recommended: .MP4 (h.264) |
| — Accepted: .AVI, .MOV, or .MPEG |
| • Video Bitrate: Minimum 5.4 mbps |
Video Companion Ad
| • Dimensions: 300×250, 300×100, 468×80, 728×90, and 300×60 |
| • File Size: |
| — Recommended: 200 kb |
| — Maximum: 200 MB |
| • File Type: .GIF, .JPG, or .PNG |
Dynamic Ad
| • Branding Colors: Provide colors for the dynamic ads. The colors should align with the advertiser’s overall branding efforts. The number of colors needed depends on the template used. |
| • Feed must use one of the following: |
| — Automated Dealer Inventory feed |
| — CSV feed |
| • Logo: |
| — File Type: .GIF, .JPG, or .PNG |
| — Recommended File Size: 10 kb or less |
| • Template must use one of the following: |
| — Custom template (subject to approval) |
| — Simpli.fi template |
In Banner Video
| In-banner video ads are bound by display ad limitations. The video cannot exceed 30 seconds of run time and must start with audio off. |
| • Audio Bitrate: Minimum 128 kbps |
| • Dimensions: 300×250 |
| • Duration: Maximum 30 seconds |
| • File Size: |
| — Initial Payload: 200 kb maximum |
| — Total Video: 5 MB maximum |
| • File Type: |
| — Recommended: HTML5 coded as 300×250 with a .MP4 referenced |
| — Accepted: HTML coded as 300×250 with a.MP4 referenced |
| (The .MP4 file must be hosted by the client and the video are not accepted in html zip.) |
| • Video Bitrate: 2.0 mbps |
Native Ads
| • Ad body: Maximum 90 characters, including spacing |
| • Ad Call-to-Action: Maximum 15 characters, including spacing |
| • Ad Title: Maximum 25 characters, including spacing |
| • Dimensions: 1200×627, recommended for scaling |
| • File Size: |
| — Recommended: 200 kb |
| — Maximum: 200 MB |
| • File Type: GIF, JPG, or.PNG |
| Below are the ad specifications for native icons: |
| • Dimensions: Minimum 120×120 |
| — An aspect ratio of 1:1 is required. |
| • File Size: Maximum 250 kb |
| • File Type: GIF, JPG, or .PNG |
Audio
| • Audio Bitrate: Minimum 320 kpbs or higher |
| • Ad durations: 6, 10, 15, 30, and 60 seconds |
| • File Type: .OGA, .OGG, .MP3, .MP4, .M4A, .WAV |
| Max Audio File Size: 200 MB |
| • Companion Ad Size: 300×50 (mobile), 300×250, 300×600, 5005×500, 630×640, 1024×1024 |
| Max Companion Ad File Size: 200 MB |
| Companion Ad Size File Type: JPG |
HTML5
| • Click Event: Must be present in the index.html file |
| • Click Macro: A Simpli.fi macro required for click verification. Must be present in the index.html file |
| • Click Tag: Ads delivered within an iframe should open in a new window when clicked. Only one clicktag should be implemented in each HTML5 file using {{ClickMacro}} |
| — The {{ClickMacro}} combines our click server URL with the destination URL from the Simpli.fi Platform for each ad. If multiple pages are needed, each destination URL must be listed in the index.html file preceded by {{clicktag}}. The {{clicktag}} macro only inserts our server URL and should be placed in front of all destination URLs in the index.html file — Example of ClickTag Actionscript Code: {getURL (clickTAG, “_blank”)} |
| • Declarations: Must include <!DOCTYPE html> declaration |
| • Dimensions: The most popular ad sizes, based on inventory, are: 300×250, 728×90, 160×600, 300×50, and 320×50 |
| — Additional sizes available include: 88×31,120×20, 120×60, 120×90, 120×160, 120×240, 120×600, 125×125, 160×90, 168×28, 180×90, 180×150, 200×90, 200×200, 216×36, 234×60, 240×400, 250×250, 250×360, 250×600, 250×800, 300×100, 300×400, 300×600, 300×850, 320×250, 320×320, 320×480, 336×280, 450×50, 468×15, 468×60, 468×250, 468×400, 468×728, 480×320, 500×500, 600×315, 640×100, 640×640, 700×500, 728×15, 768×1024, 840×400, 970×90, 970×250, 980×120, 980×240, 1024×768, 1024×1024, 1080×1920, 1200×628, 1224×340, 1250×300, 1250×600, 1280×360, 1400×400, 1920×576, 1920×1080, and 3840×1080. |
| • External References: Supported, but cannot exceed references |
| • File Name: No white space is allowed. The HTML file must also be named index.html or an error displays in the Simplil.fi Platform during the upload process |
| • File Size: |
| — Maximum: 250 kb, per individual ad |
| — Minimum: 2MB, for an entire rendered ad |
| • File Type: The zip should contain the HTML for the ads. Additional file types accepted include: |
| — .CSS |
| — .GIF |
| — .HTML |
| — .JPEG |
| — .JPG |
| — .JS |
| — .PNG |