Onsite SEO (search engine optimization) refers to the techniques and strategies used to optimize a website’s content, structure, and HTML code to improve its visibility and ranking in search engine results pages (SERPs). Onsite SEO involves optimizing various elements of a website, including keywords, titles, descriptions, images, and internal linking, among others.
Offsite SEO, on the other hand, refers to the strategies used to improve a website’s visibility and ranking in search engine results pages through external factors that are beyond the website’s control. Offsite SEO mainly includes building high-quality backlinks from other reputable websites, creating social media profiles, and leveraging online directories to enhance a website’s authority, credibility, and relevance.
In summary, onsite SEO is focused on optimizing the content and technical aspects of a website to make it more search engine-friendly, while offsite SEO is concerned with building a website’s authority and popularity through external links and social signals. Both onsite and offsite SEO are critical components of a comprehensive search engine optimization strategy that can help a website rank higher in search results, increase traffic, and drive more business.