Geofencing in B2B advertising involves setting up virtual boundaries or “fences” around specific geographic areas to target businesses within those locations with relevant advertisements. We work with you to define your target industries, geographies, or even a specific company you want to do business with. Then, we deliver branded materials to the devices of people Read more about How do you use Geofencing in B2B Advertising?[…]
Recently, we’ve had two different websites move to our agency and hosting services that were built by other development agencies that were found to have plagiarized content. The first one, we fortunately caught ourselves but on the second website, we found out when we were contacted by the original owner of the content. They were Read more about Who owns the content on your website?[…]
Onsite vs Offsite SEO are critical components of a comprehensive search engine optimization strategy that can help a website rank higher in search results, increase traffic, and drive more business. Onsite SEO (search engine optimization) refers to the techniques and strategies used to optimize a website’s content, structure, and HTML code to improve its visibility Read more about Onsite vs Offsite SEO[…]
WordPress is a popular and versatile content management system that can build a variety of websites, from simple blogs to complex e-commerce sites. We choose to use WordPress as our base platform because it allows us to customize your website with a wide range of templates and plugins that work well “out of the box” Read more about Why do we use WordPress?[…]
First… YAY! e-worc is a finalist in the 2022 Nappie Awards for Best Website Developer. I guess we should start with “What’s a Nappie”? If you’re not from around here… meaning the Mobile and Baldwin County areas of South Alabama, you may not be familiar. We have a local newspaper. It’s called the Lagniappe and Read more about Our Favorites for Nappies 2022[…]
We all avoid that guy. You know the guy at the networking event or luncheon that just can’t stop selling. He just walks up to random people, puts a business card in their hand, and tells them what he sells and how he can help them solve all of their business problems. He, of course, Read more about Stop Selling and Start Connecting on LinkedIn[…]
I can not even tell you how many times in the last 13 years we have had to “rescue” a website from its original developer. It’s an easy situation to get into. Either you own your business or you’re the person in charge of finding someone to hire to build your website. You do a Read more about Who’s your developer?[…]
There are simple things that can be done to ensure your customer service, and that customers have a good experience when shopping or doing business with you. These items don’t take money or extra staff members. They take a few minutes of your time and perhaps a little bit of effort. You need to address Read more about What happened to customer service?[…]
So we just saw this article about bounce rate in Forbes and this paragraph is not accurate and it’s not the first time we’ve heard it so we wanted to clear this up. Let’s begin with the fake news (sorry, couldn’t help myself) paragraph… “First, monitor your bounce rate like a hawk. This number reveals Read more about WTH is a bounce rate? And why does it matter?[…]
You would think that would be kind of easy. I mean, we do marketing and advertising. Communicating that to a consumer would seem to be fairly easy to do EXCEPT it isn’t. Everyone’s marketing strategy is a bit different. You have the obvious differences in business to consumer vs. business to business. Then, you have Read more about Marketing a marketing company is hard[…]