January 25, 2017

Search Engine Optimization

Search Engine Optimization uses organic development practices to help get you noticed. The primary search engine is still Google® but we also have to consider Yahoo® and Bing® as viable sources for new customers. All of our sites are built using basic optimization practices. Advanced optimization is also available for link-building, directory submission and blog management. Talk with one of our marketing managers about what you need to accomplish for your businesses online success.

Search Engine Marketing

SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing. The primary tools we use for paid search are Google® Adwords and Display Advertising. First we define the keywords deemed most important for your business or industry. We bid on those words, on your behalf, to achieve top ranking in Google. Display advertising uses banner ads on the Google® Ad Network, the Yahoo® ad network and local media outlets to increase your brand exposure and get more people to your website.